Location shoot at the home of a patient with myelofibrosis.
Location shoot at the home of a patient with myelofibrosis.

Since 2003, The Imagery Lab has worked with corporate clients around the world to produce effective tactical communications.

It is well known that social media audiences are more likely to respond to posts that include video, versus those with images or text only.  Social media content can become “old news” in a matter of weeks, or even hours.  As a result, video has become commoditized and perishable – even disposable.  Corporate communication managers may struggle to maintain relevant content on their organization’s blog, YouTube channel, Instagram, and Facebook pages.  They work constantly to publish fresh content at an ever-increasing rate, and some must do so with an ever-decreasing budget.

That’s where we come in.

We have tailored our equipment inventory for agile production requirements, and continue to invest in gear to increase our efficiency.  We have years of experience working with a broad range of corporate and industrial clients.  And once a client is established, we can often customize a rate structure that maximizes budget effectiveness.

Here’s a table illustrating the differences between Tactical (goal-oriented) and Strategic (brand positioning) communications.

TACTICAL STRATEGIC
VALUE BUSINESS UNIT COMPANY-WIDE
BUDGET LOW HIGH
LONGEVITY <1 YEAR 1+ YEAR
AUDIENCE NARROW BROAD
FREQUENCY HIGH LOW
PRODUCTION VALUE LESS CRITICAL MORE CRITICAL

And here is a list of some of our competencies.

  • Film-Look Video Production
  • Air Travel Oriented Equipment Set
  • Outsourced Production + Freelance Crewing
  • Live Event Recording + Simple Web Streaming
  • Digital Post-Production + Video Editing
  • Motion Graphics + Animation
  • Scriptwriting + Conceptualization

The Imagery Lab is structured to partner with your corporate communication team.  What challenges can we help you with today?